What Is Internal Linking Structure and How Do You Optimize It?

What Is Internal Linking Structure and How Do You Optimize It?

Internal linking connects pages through hyperlinks. A strong structure distributes page authority. Sites with optimized internal linking see 40% more indexed pages according to Moz research.

How Do You Build an Effective Internal Linking Structure?

Use a hub-and-spoke model. Each page should receive 3-5 internal links. Read our Content Strategy guide and Technical SEO guide.

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